Социс 2010 №5 SOCIOLOGICAL STUDIES MONTHLY No. 5 2010 Founded 1974 CONTENTS THEORY. METHODOLOGY TRUBITSYN D.V. "Modernization" and "negative mobilization": constructs and essence KRAVCHENKO S.A. J. Alexander's cultural sociology (genesis, notions, and instrumental capabilities) KOSHELEV A. V. The state of sociology's notions apparatus METHODS OF SOCIOLOGICAL STUDIES KANYGIN G. V. Non-observability of social phenomena DAVYDOV A.A. "Second Life" as a virtual lab for sociologists STEINBERG I.E. Four-K paradigm in social support networks research JUBILEUM SIMONIAN R.Kh. Mezzo-level conception - application to regions MILITARY SOCIOLOGY TAVOKIN E.P., TABATADZE LA. Great Patriotic war. Historical memory issues SOLNYSHKOV A.Yu. Personality-oriented style in the structure of military social аdministration DUBOGRAI E.V. Religious situation in the Armed forces of the Russian Federation DEMOGRAPHY. MIGRATIONS GRITSENKO G.D., MASLOVA T.F. Migrants in new community: adaptation and/or integration IVANOVA E.I. Male mortality in Russia. Causes and regional variations KHUSHKADAMOVA Kh.O. Migration's female face RASHEVITSH M. Demographic factor in the Kossovo crisis SOCIOLOGICAL JOURNALISM NIKOLAEVSKY D.A. Demography and resources: factors for civilization change CHAIR - FACTS. COMMENTS. NOTES - ACADEMIC EVENTS - REFLECTING ON A NEW BOOK - BOOKS IN BRIEF - IN MEMORIAM - CONTENTS