Социс 2010 №7 SOCIOLOGICAL STUDIES MONTHLY No. 7 2010 Founded 1974 CONTENTS NEW PHENOMENA IN SOCIAL CONSCIOUSNESS AND SOCIETAL PRACTICES TOSHCHENKO Zh.T. Theoretical and applied issues of new phenomena studies p. 3 ZAPESOTSKIY A.S. Mass-media avatars: new quality or new diseases p.7 YANITSKIY O.N. Social limitations for Russia’s modernization p.17 SOCIAL POLICIES. SOCIAL STRUCTURE LAPIN N. I. New issues in regional communities studies p. 28 HELEMAE E., VOORMANN R. Reception of social stratification in Estonia p.38 SOCIOLOGY OF FAMILY KUTSHMAEVA O.V., MARYGANOVA E.A., PETRIAKOVA O.L., SINEL’NIKOV A.B. Family’s educational potentialities p. 49 RZHANITSINA L.S. Alimonies for children as an element of civic responsibility p.56 MUSTAEVA F.A. Family during economic crisis p.66 SOCIOLOGY OF HEALTH SVETLITCHNAYA T.G., TSYGANOVA O.A., BORTCHANINOVA E.L. Patients on the medical services quality p. 69 YOUSUPOVA M.M. Health behavior specifics in Chechen Republic - post-conflict period p. 75 SOLODUKHINA D. Relatives’ role in caring for chronic patients p. 83 SOCIOLOGY OF EDUCATION CHEREDNITCHENKO G.A. Educational and professional trajectories of high school leavers p.88 KHAGUROV T.A. Education in the ‘Next’ style (polemical notes) p. 96 GUREVITCH L.Ya. On the higher school reform in Kazakhstan p. 104 SOCIOLOGY OF GOVERNANCE AND MANAGEMENT RESHETNIKOVA K.V. Factors for organization culture making p. 108 KARLIUKOVA O.S. Professional communication: specifics of informal practices p. 115 SOCIOLOGY OF SCIENCE SANINA A.G. Conditions of science, education, and business integration in contemporary Russia p. 122 GRISHINA E.A. On the trends of scientific research practices in sociology p. 130 DISCUSSION. POLEMICS - THE FIRST STEPS - BOOK REVIEWS -BOOKS IN BRIEF – CONTENTS