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Журнал: ЖУРНАЛ СОЦИОЛОГИИ И СОЦИАЛЬНОЙ АНТРОПОЛОГИИ

Гавра Д. Д., Декалов В. В.
Коммуникативный капитализм: методологические предпосылки и парадигмальное позиционирование


Гавра Дмитрий Дмитрий
Санкт-Петербургский государственный университет, Санкт-Петербург, Россия
Декалов Владислав Владислав
Санкт-Петербургский государственный университет, Санкт-Петербург, Россия


 

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Гавра Д. Д., Декалов В. В. Коммуникативный капитализм: методологические предпосылки и парадигмальное позиционирование // ЖУРНАЛ СОЦИОЛОГИИ И СОЦИАЛЬНОЙ АНТРОПОЛОГИИ. 2018. Том. 21. № 1. С. 27–43.

Рубрика:

Социальная теория

Аннотация:

Представлен анализ концепции коммуникативного капитализма Дж. Дин: ее генезиса, рецепции, основных направлений развития, места в парадигме гуманитарного знания на пересечении социологии, политологии и медиатеории. Рассматриваются базовые положения концепции и ее проблематика: дано определение «коммуникативного капитализма», приведены его ключевые характеристики и  основные концепты («фантазии», коммуникативная эксплуатация), обозначены теоретико-методологические предпосылки формирования. Анализируется рецепция теории Дин в зарубежных и отечественных исследованиях, в том числе ее критика в специализированных изданиях и научных работах. Делается попытка определить место «коммуникативного капитализма» как в контексте критических и постмарксистских теорий (приводятся основные подходы к такому позиционированию), так и в более широком контексте социологических, политологических и медиаисследований. Во втором случае на базе различных метатеоретических подходов составлена матрица проблематик, определяющих инструментарий социологических и политических теорий медиа в «цифровую эпоху»: с  одной стороны матрицы помещен уровень (микроуровень / макроуровень), с другой — ракурс (определяющим признается влияние или технологий, или практик). «Коммуникативный капитализм» использует инструменты для объяснения проблем всех четырех квадрантов матрицы и поэтому может быть назван интегральным критическим диджитализмом. Однако для дальнейшего развития концепции и проведения эмпирической верификации обозначенных Дин гипотез обосновывается необходимость ее фокусирования на одном из квадрантов. На наш взгляд, влияние институализированных практик на макроуровне определяет базовые отношения труда и капитала в изменившемся информационном пространстве.

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