, PR , . , .
........................................................................................ 5
............................................................................. 7
1. PR .......................................... 8
2. PR ............................................................. 12
3. PR.................................................................18
3.1. .........................................................................18
3.2. .....................................................................22
3.3. - ...........................................................................................23
4. PR-.......................................... 26
4.1. ......................................................26
4.2. .....................................................30
4.3. ...................................................................32
5. : ................ 36
5.1. .................................36
5.2. -......................................................................................42
5.3. ...........................................................................43
5.4. ...................................................................................44
6. .......... 50
6.1. .....................................50
6.2. .....51
6.3. ........................................60
7. .................................................................. 63
7.1. .......................................................63
7.2. ................................65
7.3. ...............................................72
7.4. PR-....................................................................76
8. .............................................................. 82
8.1. -, -.........................................82
8.2. ...................................................................................................84
8.3. -, -..................................................................................85
8.4. ........................................................................................85
8.5. ............................................................................................86
8.6. ........................................................................................86
9. PR ................................................................ 92
9.1. - - .........................................92
9.2. - ......................................................................................94
9.3. - ...................................................96
9.4. ......................................................................99
9.5. : ............................................................100
10. PR ........................... 111
10.1. - (product placement).............................................111
10.2. - (life placement).........................................................112
10.3. PR-.............................................................................................112
11. .........................................................116
11.1. PR ............................................................116
11.2. PR ..................................................................................121
12. PR...............................................................133
12.1. PR ....133
12.2. PR ...........................................................137
13. PR-.............................................. 141
13.1. PR- .........................141
13.2. PR- .......................................143
13.3. PR- .........................................................144
14. PR-........................151
14.1. - PR-..................................151
14.2. PR, ...............................153
14.3. KPI PR- .........................................................................................158
15. ............................................................................................160
15.1. ......160
15.2. .............................................163
15.3. ...........................................................165
15.4. ........................................................................168
............................................................ 171
........................... 173