: .. : // , - . 2020. 7. . 15-21.ISSN 2220-2404DOI: 10.23672/j8399-4155-2127-d: https://elibrary.ru/item.asp?id=43804512 : 01.02.24 Google Academia : .. : // , - . 2020. 7. . 15-21. DOI: 10.23672/j8399-4155-2127-d.Batykov I.V. Measuring similarity to the extent of confusion in sociological research: the influence of the distinctiveness factor. Humanities, socio-economic and social sciences. 2020. No. 7. Pp. 15-21. DOI: 10.23672/j8399-4155-2127-d DOI: 10.23672/j8399-4155-2127-d. , . , . . . : trademark distinctiveness consumer behavior commercial dispute imitation of trademarks similarity of trademarks sociological expertise consumer survey : , : . . : // : , , . 2020. 7 (75). . 18-23. . . : // : , , . 2020. 10 (78). . 27-34. . . . .. .. // . 2019. . 20. 1. . 188196. URL: https://ecsoc.hse.ru/data/2019/01/31/1202972755/1ecsoc_t20_n1.pdf#page=188 . ., . . : // . 2020. 8. 2. . 156-167. DOI: 10.21453/2311-3065-2020-8-2-156-167. ( ) : [] / . . , . . [ .] ; . . . . , . . ; . . : , 2023. 270. URL: https://www.fnisc.ru/publ.html?id=12479 ? (none)