: .. : // , - . 2020. 7. . 15-21.ISSN 2220-2404DOI: 10.23672/j8399-4155-2127-d: https://elibrary.ru/item.asp?id=43804512 : 01.02.24 Google Academia : .. : // , - . 2020. 7. . 15-21. DOI: 10.23672/j8399-4155-2127-d.Batykov I.V. Measuring similarity to the extent of confusion in sociological research: the influence of the distinctiveness factor. Humanities, socio-economic and social sciences. 2020. No. 7. Pp. 15-21. DOI: 10.23672/j8399-4155-2127-d DOI: 10.23672/j8399-4155-2127-d. , . , . . . : trademark distinctiveness consumer behavior commercial dispute imitation of trademarks similarity of trademarks sociological expertise consumer survey :