Smorgunov, L. (2025). Argumentative Networks: Individuation and Solidarity in Persuasive Communication. In: Chugunov, A., Filatova, O., Kabanov, Y., Misra, H., Smorgunov, L., Zhang, W. (eds) Digital Transformation in Governance and Society. DTGS 2024. Communications in Computer and Information Science, vol 2445. Springer, Cham. Smorgunov, L. (2025). Argumentative Networks: Individuation and Solidarity in Persuasive Communication. In: Chugunov, A., Filatova, O., Kabanov, Y., Misra, H., Smorgunov, L., Zhang, W. (eds) Digital Transformation in Governance and Society. DTGS 2024. Communications in Computer and Information Science, vol 2445. Springer, Cham. ISBN 978-3-031-90720-3DOI: 10.1007/978-3-031-90720-3_8Размещена на сайте: 07.11.25Текст статьи на сайте издателя URL: https://link.springer.com/chapter/10.1007/978-3-031-90720-3_8 (дата обращения 07.11.2025)Ссылка при цитировании:Smorgunov, L. (2025). Argumentative Networks: Individuation and Solidarity in Persuasive Communication. In: Chugunov, A., Filatova, O., Kabanov, Y., Misra, H., Smorgunov, L., Zhang, W. (eds) Digital Transformation in Governance and Society. DTGS 2024. Communications in Computer and Information Science, vol 2445. Springer, Cham. DOI: 10.1007/978-3-031-90720-3_8.Smorgunov, L. (2025). Argumentative Networks: Individuation and Solidarity in Persuasive Communication. In: Chugunov, A., Filatova, O., Kabanov, Y., Misra, H., Smorgunov, L., Zhang, W. (eds) Digital Transformation in Governance and Society. DTGS 2024. Communications in Computer and Information Science, vol 2445. Springer, Cham. https://doi.org/10.1007/978-3-031-90720-3_8 DOI: 10.1007/978-3-031-90720-3_8.Авторы:Сморгунов Л.В.АннотацияThe article analyzes the argumentative structure of network communicative persuasion using the example of the social network “Mash on the Moika”. The main idea of the article is that reasoning, as an argumentative process of seeking justifications, is not based solely on logocentrism and can involve the intuitive acceptance of arguments for values, justifications, preferences and opinions. In this case, the argumentative mechanism for substantiating judgments correlates well with the network concept of communication due to the fact that networks are not only a simple transmitter of information, but also contain a structure that ensures the choice of arguments by the very fact of the design features of the communication process - the relative position of nodes/vertices and connections. Argumentation in the network is provided by two main processes of individuation and network solidarity: the higher the intensity indicators of the processes, the more grounds for structural argumentation. A structural approach to network argumentation is represented by the analysis of network metrics, which includes indicators of individuation (eigenvector centrality, average path length, closeness centrality) and network solidarity (density, closeness centrality, assortativity, modularity). Network analysis was carried out using the Gephi and Python programming languages.Ключевые слова:networks argumentation argumentative network individuation solidarity network structural characteristics Mash on the Moika Рубрики: Социология коммуникацийВозможно, вам будут интересны другие публикации:Сморгунов Л. В.Трансверсальность сетевых коммуникаций и выбор стратегии поведения: концептуальное измерение // Вестник Российского университета дружбы народов. Серия: Политология. 2025. Т. 27. № 3. С. 417-429.Latov Yury, Grishchenko Leonid, Gaponenko Vladimir, Vasiliеv Fyodor. Mechanisms of Countering the Dissemination of Extremist Materials on the Internet. In: Big Data-driven World: Legislation Issues and Control Technologies. Kravets A. (Ed.). 2019. Springer. P. 145-162.Социальные сети: власть, коммуникация и стратегии поведения / Под ред. Л. В. Сморгунова. — М.: Издательство «Аспект Пресс», 2025. — 352 с.Воронкова О. А.Феноменология сети: проблемы понимания и взаимопонимания // Социально-гуманитарные знания. – 2025. – № 4. – С. 256-260.Komissarov S.N., Vasilyev N.A. New Social World: The Great Power of the Network. Journal of Social Sciences: Transformations & Transitions (JOSSTT), 2021. 1(02):08.